Private sale

Quality of build, achievable price point and a customer-first commitment drive demand for our homes. While the returns from private housebuilding activity take longer to be realised than land sales or partnership housing activity, private housebuilding also offers attractive returns in a strong housing market. The scale of our private housebuilding operations provides regular revenue for the Group.

We pride ourselves on the quality of our homes and the level of customer service we provide at all stages of the customer’s journey. Our dedicated team are there to help through every step of the process – from choosing the right home, to applying for a mortgage and moving in. We continue this level of support even after moving in, providing a two-year builder’s warranty on each of our homes.

It is the little details that make a difference. Our property handover process ensures that on move-in day, customers have nothing to worry about, with the property inspected, cleaned, meters read and any snagging issues reported and resolved in advance. One of our Customer Services team contacts each customer no more than three days after move-in to make sure the move has gone well and answer any questions they might have. A customer welcome pack left at the premises provides local information, appliance instructions and emergency contact details.