cheshunt

We have a clear and agile business model giving us the flexibility to realise value in the land bank through consented plot sales, private housebuilding, Partnership Housing deals with Registered Providers and Private Rented Sector operators or rental income from investment property. Our ambitious developments, combining style, comfort and sustainability for a wide social demographic, deliver appropriate rewards for our business, our shareholders and stakeholders, and the local community. Increasingly, we are utilising our own land bank to grow our housebuilding operations and this growth will continue to optimise our revenue profile.

Our agile business model

Housebuilding icon

Housebuilding
activities

Land icon

Land
activities

Construction icon

Construction
activities

Read moreĀ about our agile business model

Our strategy

  • 1

    Acquire land and add value through planning

  • 2

    Maximise the value from our land bank by expanding our private housebuilding and Partnership Housing programmes

  • 3

    Continue the core activity of plot sales to other developers to generate cash to fund our operations

  • 4

    Maintain borrowings at a manageable level through a strong focus on cash management and vendor financing

Read more about Our Strategy

Strategy evolution in action

In line with our efforts to consistently evolve our strategy against this changing market backdrop, we have two new embryonic businesses, established in the first half of 2018 following significant research and viability assessments, that we believe will support our ambitions for sustainable growth.